SAMPLE QUESTION PAPER (2021-22)
ENTREPRENEURSHIP
TERM II
CLASS 12
Time: 2 Hrs Max. Marks: 35
GENERAL INSTRUCTIONS
1. The paper is divided into 3 Sections
2. Section-wise overall choice is given to the students.
3. Section A (2 markers) has 6 questions. Attempt any 4 out of 6
4. Section B (3 markers) has 5 questions. Attempt any 4 out of 5
5. Section C (5 markers) has 4 questions. Attempt any 3 out of 4
SECTION – A
1. Joseph invested ₹1,000 in a pizza restaurant in 2018 and sold the shares for a total of ₹1,200 one year later. While looking at the accounts, he wanted to calculate the return on investment for his restaurant. To calculate it, he divided the net profits by the investment cost. How much would be the return on investment for Joseph’s restaurant?
2. What are the features of Angel investors? Give any two.
3. Unicon Ltd. and Nahata Communications provide Cable T.V. network in adjacent areas of Delhi. After some time, the market was slowly taken over by big cable companies. Both Unicon Ltd. and Nahata communications understand the competition and decided to come together so as to increase their market share. This strategy helped them in cost saving through economies of scale as they could cover more areas now. It led to the overall growth of both the companies. Identify and explain the enterprise growth strategy adopted by the two.
4. Give the meaning of tagline with the help of an example.
5. What is a vertical merger? How is it different from a horizontal merger?
6 Explain the different types of sales strategies.
SECTION – B
7.
(i) Identify the type of diagram represented above
(ii) Analyse why different products will have different operating cycles.
8. Calculate working capital of Raja & Co. which has the following items in its Balance sheet:
Stock – ₹50,000;
Trade creditors – ₹32,000
Debtors – ₹75,000;
Cash – ₹1,00,000;
Dividend payable – ₹50,000;
Tax – ₹44,000;
Short term loan – ₹61,000;
Short term investments – ₹76,000
Calculate gross and net working capital.
9. What are the qualities of a good brand name?
10. Explain in brief the three ways in which an organisation can expand externally.
11. Identify the technique of sales promotion used in the below given situations.
(i) Monica took her sister Poonam for shopping to ‘Diva’ to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress, she got a discount voucher to get 20% off for a meal of ₹500 or above at a famous eating joint.
(ii) Tanu took her friend Veena for shopping to ‘Mega Stores’ to buy her a hand bag for her birthday. She was delighted when on payment of the hand bag she got a wallet along with the hand bag free of cost.
(iii) An Air Purifier company is engaged in manufacturing of air conditioners and desert coolers. The company offers a wide range of products to meet the requirements of people from varied income groups. Recently the company has developed a new product, an air purifier that improves the quality of air by filtering out all allergens and microbes. The company introduced the product on two variants namely ‘Puro Tech’ and ‘Puro Tech Premium’. In order to persuade people to buy the product it is offering easy payment options in equal monthly instalments for different time periods. Moreover, every buyer will be offered ‘scratch a card’ option to win instant gifts like decorative items, T-shirts, etc.
SECTION – C
12. What is venture capital? State any four features of venture capital.
13. Anjali who is doing graduation from Delhi University has got an idea to make a safety gadget for college going girls which will give alert message to the registered numbers as well as nearest police stations, if the wearer is in any kind of danger. To execute her idea, she requires finance. She convinced one of her teachers who had the knowledge of making such gadget to provide her finance for feasibility studies. Identify and explain the source of funding used by Anjali.
14. Read the following article from a Business Newspaper and answer the questions:
“Orchid Group of Builders were engaged in building and selling of flats, has decided to expand their business. To do so, they have decided to merge with Vipul Constructors, who were their biggest competitors. It is a merger occurring between companies in the same industry. They both have now decided that they would merge the companies with equal shares and form a new company by the name Vorchid Ltd.”
(i) Quoting the lines from the passage identify and explain the types of merger in this case.
(ii) Also explain any three reasons for mergers.
15. What is penetration pricing method and enlist its advantages and disadvantages?