Subject: Business Studies
Class XII
Time Allowed: 3 hours
Max Marks: 80
General Instructions:
• This Question Paper contains 6 pages.
• Marks are indicated against each question.
• Answers should be brief and to the point.
• Answers to the questions carrying 3 marks may be from 50 to 75 words.
• Answers to the questions carrying 4 marks may be about 150 words.
• Answers to the questions carrying 6 marks may be about 200 words.
• Attempt all parts of questions together.
1. “Accurate forecasts become essential for successful plans.” Identify the step of one of the functions of management highlighted in the statement.
2. Principle of _______________________ prevents dual subordination.
3. Match Column I with Column II: –
4.“Unlike professions such as medicine or law which require a practicing doctor or lawyer to possess valid degrees, nowhere in the world is it mandatory for a manager to possess any such specific degree.” Identify the characteristic of the profession that management does not fulfil in the above statement.
5. ________________________ refers to the number of subordinates that can be effectively managed by the superior.
6. “Following a pre-decided plan, when circumstances have changed, may not turn out to be in the organisations interest.’ Identify the limitation of planning highlighted above.
7. “Seema, a shoe manufacturer for school students, decided to maximise her profits by producing and distributing products at large scale and thereby reducing the average cost of production.” Identify the philosophy of marketing highlighted.
8. Due to an increase in awareness about healthcare, the demand for healthcare products and services in the country has also increased. Which feature of Business Environment is being described in the given case?
9. According to Taylor, scientific method should be used to analyse methods of production prevalent under the rule of thumb. The best practices can be kept and further refined to develop a standard which should be followed throughout the organisation. These are the benchmarks, which must be adhered to during production. Its objective is to reduce a given line or product to fixed types, sizes, and characteristics; and to establish interchange ability of manufactured parts and products. Scientific management also aims at eliminating unnecessary diversity of products. Most large companies like Nokia, Toyota and Microsoft etc. have successfully implemented this technique of scientific management. This is evident from their large share in their respective markets. Identify the technique of scientific management highlighted in the above paragraph.
10. Anushka fabric limited has been able to achieve its production targets as per plans using a new German technology. Its employees are happy and satisfied with their pay scale and working environment in the organisation. All the work proceeds as per plans and there is orderliness in the entire functioning of the organisation. Which feature of management is being highlighted in the above case?
11. “Advertising is a non-personal way of selling.” Explain along with an example
12. “A plan is framed, it is implemented, and is followed by another plan, and so on.” Identify the feature of planning highlighted in the statement.
13. Give two examples along with reason, where direct channel of distribution can be used.
14. Which principle of F.W.Taylor is an extension of Principle of Harmony, not Discord?
15. Kiran Industries is a company manufacturing office furniture. The company chose to diversify its operations to improve its growth potential and increase market share. As the project was important many alternatives were generated for the purpose and were thoroughly discussed amongst the members of the organisation. After evaluating the various alternatives Sukhvinder, the Managing Director of the company decided that they should add ‘Home Interiors and Furnishings’ as a new line of business activity. Name the framework, which the diversified organisation should adopt, to enable it to cope with the emerging complexity?
16. At which level of management are the managers responsible for maintaining the quality of output and the safety standards?
17. Identify the function of one of the elements of product mix which is being highlighted in the given picture.
18. List the steps in the process of organising.
19. “Marketing is a social process.” Explain.
20. Define business environment.
21. Sahil the director of garments company, is planning to manufacture bags for the utilization of waste material of one of his garments units. He decided that his manufacturing unit will be get up in a rural area of Orissa where people have very less job opportunities and labour is available at very low rate. He also thought of giving equal opportunities to men and women. For this he selected S. Chatterjee, Indrajeet Kaur, Aslam and Sarabjeet as heads of Sales, Accounts, Purchase and Production departments. Identify and state the next two steps that Sahil has to follow in the staffing process after selecting the above heads.
22. Discuss the three styles of leadership in brief.
23. In your school, you observe that books are kept in office, chalks in the library and office records in the staff room. 1. Which principle of management is violated here and why? 2. How will that affect the achievement of school objectives? 3. As a manager, what steps will you take to rectify the shortcomings?
24. Explain the concept of mediation. Identify and explain the level of consumer protection redressal mechanism where it can be followed.
25. A critical point control (CPC) approach is followed by McDonald in the cooking and handling process so that any food safety threat can be prevented, eliminated, or reduced to an acceptable level. Hence, continuous monitoring of activities is undertaken to ensure that the process is right at each critical point control. The main principle followed for cooking at McDonald is “less amount many time” which can ensure the high quality and high fresh level of the food. For instance, if your hamburgers have to be made, a worker cannot cook all the four hamburgers at one time. The time figured out for making one hamburger is one hundred and forty-five seconds. Moreover, nearly all foods in the McDonald have the specific holding time, the holding time for hamburgers is ten minutes and for French fries is seven minutes. If it is not sold within that time, it is thrown away. Also, the temperature of the milk sent by the supplier must be under 40 c, otherwise, it will be returned.
In context of the above case:
1. Name the steps involved in the controlling process which is being discussed in the above lines.
2. What do you understand by ‘critical point control’? Explain.
3. How does the controlling function of management help in accomplishing organizational goals and ensure efficient use of resources?
26. “Coordination is the essence of management.” Do you agree? Give reasons.
27. Yamuna Prasad, a small shopkeeper in Bikaner, Rajasthan used to sell the famous ‘Bhujia-Sev’. It was a quick selling product for locals and foreign tourists. His second generation expanded the business and Got ‘Yamuna Ki Bhujia’ registered with concerned authorities. Gradually the brand offered a wide range of products to its customers like namkeen, sweets, bakery items, etc. However, ‘Bhujia-Sev’ remained the most popular product of the brand creating maximum revenue.
“Yamuna Ki Bhujia’ offered its products at competitive prices along with offering customer services like gift packaging and free home delivery to become a household name. Now, it has virtually become a synonym for bhujia-sev in the market to the extent that people ask for ‘Yamuna Ki Bhujia’ instead of bhujia-sev. ‘Yamuna Ki Bhujia’ has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customers through online selling.
Promotion of the brand had always been low profile, till the increase in degree of competition. Competition pushed the firm to hire the services of a professional advertising agency, Vigyapan Pvt. Ltd., for promoting the product. On the advice of Vigyapan Pvt. Ltd., ‘Yamuna Ki Bhujia’ has also worked upon managing public opinion by developing relations with the masses through sponsoring cultural and sporting events, maintenance of public parks, etc.
(i) ‘His second generation expanded the business and got ‘Yamuna Ki Bhujia’ registered with concerned authorities.’ With reference to the given text ‘Yamuna ki Bhujia’ is a ______________ giving it a legal protection against its use by anyone else.
(a) Brand value
(b) Trademark
(c) Advertising Mark
(d) Brand Mark
(ii) “Yamuna Ki Bhujia’ offered its products at competitive prices along with offering customer services like gift packaging and free home delivery to become a household name.’ Identify the factor affecting the element of marketing mix being discussed above.
(a) Marketing methods used
(b) Objectives
(c) Extent of competition in the market
(d) Product cost
(iii) ‘Yamuna Ki Bhujia’ has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customer through online selling.
Identify the decision related to the element of marketing mix being discussed above.
(a) Storing and assorting products in order to create time utility
(b) Regarding the channels or using intermediaries
(c) Both (a) and (b)
(d) Regarding branding, packaging and labelling
(iv)’On the advice of Vigyapan Pvt. Ltd., ‘Yamuna Ki Bhujia’ has also worked upon managing public opinion by developing relation with the masses through sponsoring cultural and sporting events, maintenance of public parks, etc.’ Name the department in the organisation which is generally responsible for performing the above important task of managing public opinion.
(a) Marketing Department
(b) A separate department established in the firm for the purpose
(c) An outside agency
(d) None of the above
28. Mr. Sandeep is the marketing manager of a company manufacturing designer clothes. One day, in the morning while leaving home he had a quarrel with a person in his neighbourhood on some issue. That person is a criminal who could abuse his family members. Mr. Sandeep, on that day, is very worried and angry too on the behavior of the neighbour. On that day, a meeting was held by a team of marketing and design experts to ensure that whatever is produced is according to market demand and tastes and fashion of the customers. But Mr. Sandeep could not pay attention to the discussion between them.
(a) Identify the type of barriers to communication mentioned in the above para. Justify your answer.
(b) Explain any three other such barriers to communication.
29. Anuroop runs a law firm in Hyderabad. His firm offers valuable financial and legal consultancy services to the clients. Whenever the firm hires any new employees, on the first day of their joining, they are welcomed to the organization and are given details about hours of work, holiday requests, sickness procedure, dress code, lunch arrangements, introduced to the daily operations and key people in the workplace, etc. They are also familiarized with the organization’s policies and procedures, including complaints and dispute resolution, sexual harassment, emergency exits and evacuation procedure.
In the context of the above case:
1. Name and explain the type of training which is being referred to in the above lines.
2. Identify and explain the human needs of the new employees that are being fulfilled by Anuroop through this training.
30. On 8th November 2016 the Government of India announced that all ₹ 500 and ₹ 1,000 banknotes of the Mahatma Gandhi Series will be invalid past midnight. The government claimed that the action would curtail the use of illicit and counterfeit cash to fund illegal activity and terrorism. The BSE SENSEX and NIFTY 50 stock indices fell over 6% on the day after the announcement. The decision was heavily criticised by members of the opposition parties, leading to debates in both houses of parliament and triggering organised protests against the government in several places across India. People seeking to exchange their bank notes had to stand in lengthy queues, and several deaths were linked to the inconveniences caused due to the rush to exchange cash.
A. Identify the concept highlighted in the above case.
B. Explain any three points of features of this concept.
31. “Failing to plan is planning to fail.” Do you agree? Support your answer with suitable points.
32. Sudhir is working as a purchase manager in a power sector company. All his subordinates hold him in high regard for his exceptional managerial skills. On the one hand, as a manager, he is a tough task master and expects strict compliance to the organisational rules and procedures from his subordinates. On the other hand, he makes conscious efforts to develop rapport with his subordinates by interacting freely with them during the lunch breaks in the cafeteria. Many a time these chit chats help him to get an insight into the views and opinions of his team members about the policies of the organisation.
In the context of the case-
(a) Identify and explain the two types of organisations discussed.
(b) State any two points of difference between the types of organisations as identified in part (a) of the question.
33. Explain the factors affecting pricing decision. (any four)
34. ‘Kanpur Leather Ltd.’ is the manufacturer of leather products. It is producing on large scale and its organizational structure is functional. In the production department various foremen have been employed. Each foreman has been made responsible for production planning, implementation, and control. This has led to a situation of confusion and uncertainty. Suggest a technique of scientific management to Kanpur Leather Ltd. which may help it to effectively organize planning and its execution